An all-inclusive introduction to the exciting and dynamic world of advertising. ” Kleppner’s Advertising Procedure” introduces readers to advertising by providing . Table of Contents for Kleppner’s advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell, available from the Library of Congress. This classic book introduces advertising as both an art and science while providing readers with a broad discussion of advertising issues and functions.
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An all-inclusive introduction to the exciting and dynamic world of advertising. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.
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The eighteenth edition reflects how new media has changed advertising. Read more Read less.
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From the Back Cover Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. Pearson; 18 edition January 25, Language: I’d like to read this book on Kindle Don’t have a Kindle? Share your thoughts with advertiding customers. Write a customer review. Showing of 42 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now.
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I liked this product because it was advfrtising and provided more life-applicable and useful advertising information than most other advertising textbooks that I read during college. I kept it after graduating and still find the content useful. It also was very well-priced compared to other places of purchase.
Kleppner’s Advertising Procedure, 18th Edition
I don’t really have any negative comments about this purchase, I would definitely recommend this product. Advertising and Marketing are a huge part of business and business is a subject I love.
Somehow my adgertising simply functions in a more direct liner mode so didn’t grasp all the good I’m sure this book delivers. Don’t let that slow you down if it appears to be your cup of tea. This is the second time I have bought proxedure textbook. I had to buy it my freshman year for my intro to advertising course and I sold it back at the end of the semester. It was the biggest mistake I ever made because I had many occasions where I wanted to check something out I had seen in the book and now senior year I bought it again for my personal library.
It is one of the most complete advertising books out there. I have never laid my hands on another advertising book better than advertisijg.
D Hern Top Contributor: This book was really cool for beginners. It may have a bit too much info, ileppner definitely a good book for those beginning in advertising and others who want to update their skills. Very easy to follow and use. It helped me get an A in my advertising class, so I’d definitely recommend it!! This textbook has done a good job of informing me about the topic of advertising. At times the content of the text can be seen as too informative, maybe even repetitive, yet it is my understanding that this can and has helped me in retaining information.
I would recommend it to others. Saved money, bookstore at school was double the price. See all 42 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create advertiing, reward your audience, and attract new advertizing and customers.
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Pearson – Kleppner’s Advertising Procedure, 18/E – Ron Lane & Karen King
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